GRAPHIC
DESIGNER
SMILEY'S ICE CREAM
Smiley’s Ice Cream is a playful, community-focused ice cream shop that needed a brand identity that felt fun, approachable, and instantly recognizable. The goal was to create a visual system that could stand out in a competitive market while appealing to a wide audience.
INCLUDES
- Logo
- Typography + Color
- Signage
- Packaging
MAIN LOGO
SEAL
THE LOGO
The branding centers around a cheerful, character-driven identity that reflects the name “Smiley’s.” Rounded shapes, expressive elements, and a bright, inviting color palette were used to create a sense of warmth and friendliness, making the brand feel welcoming to all ages.
TYPOGRAPHY & COLORS
Typography and visual elements were designed to balance personality with clarity, ensuring the brand remains legible and effective across signage, packaging, and merchandise. The system was built to be flexible, allowing it to scale across different applications while maintaining a cohesive look and feel.
The identity extends across cups, signage, and other branded materials, creating a consistent and recognizable presence both in-store and in everyday use.
