GRAPHIC
DESIGNER
KIT BOX DESIGN
The box design draws from the visual language of classic arcade cabinets and Ground Kontrol’s recognizable environment. Elements such as bold blue tones reference the building’s exterior, while geometric patterns reflect the arcade’s iconic lighting. Inside, the design continues with a control panel-inspired layout, creating an immersive, nostalgic experience tied directly to the brand.
INFO CARD & PROMO BRANDED ITEMS
The kit was designed as an interactive promotional experience. A call-to-action postcard invites recipients to the reopening event and encourages social sharing, while branded merchandise including a holographic fanny pack, embroidered accessories, and themed keychain extends the campaign beyond the initial unboxing. Together, these elements create a cohesive brand experience across both physical and digital touchpoints.
